Paradygm TV - A Small Channel That Changed The Face Of Nepali YouTube Industry
I’m sure you all are well aware of Paradygm TV, right? I mean who isn’t. It’s one of the top YouTube channels in Nepal that provide quality content, unlike others. Not only that but it’s among the few that have been able to win the heart of the majority of Nepalese people.
Paradygm TV is a service creative agency specializing in video production and content creation. They focus on creating interactive and relevant content that can be consumed by audiences of all age groups.
“We care about you, your story and your aspirations. We listen and we are here to make the best out of you and us.”, this has been their motto as stated by one of their members.
The name ‘Paradygm TV‘ has a quite significant meaning. A majority of us tend to pronounce the agency’s name as ‘Paradigm TV’ which is actually wrong. The word ‘Paradigm‘ has a separate meaning which is contrary to the word ‘Paradygm‘. When we look for the meanings, ‘Paradigm‘ means ‘an example or model’ whereas ‘Paradygm‘ means ‘Beyond the limitations or boundaries’.
The name makes more sense and is impeccable when we look at the works and content that they provide. They indeed tend to do tasks going beyond their limitations and thinking out of the box. As a result, they always succeed in doing even better than before and eventually achieving their goals.
Paradygm, also known as ‘Paradygm TV‘ started as a passion project with a group of enthusiastic young individuals exploring the digital niche and making a mark for themselves. Since its initiation back in 2018, the journey has been an amalgamation of lasting adventures.
Today, Paradygm TV works with a team of highly creative, enthusiastic, and passionate content creators, influencers, and artists with the mission to create influential and exhilarating visual experiences for the viewers. At Paradygm TV, the creators and management believe in creative collaborations for the best value work.
Paradygm TV has been focusing on fun elements that are relatable to the younger generation. Likewise, the channel, has a single main purpose of collaborating with all YouTubers of Nepal. It wants to grow as a bigger team, take it to another level and boost the condition of YouTube of Nepal.
Each and every episode of Paradygm TV is full of excitement, surprises, and positive vibes. Unlike any other YouTube channel, they bring some famous celebrities, well-known artists, influencers, and underrated people which makes the episodes even more worthwhile.
No matter how long the video length, it never fails to entertain us and is never enough. They have that core value and potential to make the best out of anything without failure.
As of now, Paradygm TV has over 430k subscribers (almost 500k) on YouTube and over 100k monthly recurring viewers. It won’t be long when the channel finally hits 1 million subscribers considering the exceptional growth and appreciation they are receiving.
Though the numbers are big right now, it once began in a small room only with a few members. The crew members were however with board mindsets and peculiar ideas that have now led them to be a major part of the Nepali YouTube industry.
Among their management, a majority of the members include the names of people that we all have known for a long time. To name a few of them: Riwaz, Sisan Baniya, Binayak Kuikel, Ajay Thapa Magar, Ananya Pandey, Ujjwal Rai, Baneed Denab, Anurag Maharjan, Awantika, and so on. However, among these members, Sisan Baniya has a key role in the success and initiation of this channel. It is so because he was among the first to come up with the idea of ‘Paradygm TV‘.
Paradygm TV is mostly famous for its unique content and extraordinary content presentation, which is really rare in Nepal. They have also come up with many popular series/shows such as ‘Take My Money‘, ‘We asked‘, ‘Try not to laugh‘, and ‘Table Shows‘. These shows have been successful to establish a core connection with the audience.
Related: Canvasso Nepal – Company Analysis, Net worth, History, Success, Yearly Revenue
Apart from creating content and video for the YouTube channel, Paradygm TV is also engaged in other activities as well. Making commercials videos, travel vlogs, documentaries, etc are some of the side projects/activities that they have been doing. Offscreen, they have also taken part in many awareness, relief, and social programs to add up to the nation’s progress.
In addition, they have also recently initiated a channel called ‘Paradygm Podcasts‘ where they upload podcasts contents. In each episode, they bring known influencers, underrated artists, and special guests into their show to talk about them, their life journeys, and contemporary issues. As a result, their podcast series has been gaining quite a lot of popularity and love from the audiences.
As of now, Paradygm has collaborated with major brands, skilled teams, and creatives through various projects, especially through YouTube. They also believe in promoting our own nation’s startups, products, and cultures. Mantra Guitars/Guitar Shop, Canvasso Nepal, NewMew, CakeMart, I Am The Gardener, Old Monk, Sticker Pimpz, Hamro Hastakala, etc are some of the major brands that they have been collaborating with. Also, these are the very startups that provide gifts for their guests in their show.
Paradygm TV has also recently launched its website which is still in beta version. Through the site, they aim to extend their services to more people, promising to deliver unique and quality content.
To sum up, if you are missing content from Paradygm TV, then you are missing a lot in your life. You wouldn’t regret your choice once you start consuming content from Paradygm TV.
The following references were taken for the creation of this article:
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